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Digital Marketing
Digital Marketing
Curriculum
8 Sections
32 Lessons
18 Weeks
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Introduction to Digital Marketing
4
1.1
Overview of digital marketing landscape
1.2
Understanding digital marketing channels and platforms
1.3
Setting marketing objectives and goals
1.4
Introduction to key digital marketing metrics and analytics tools
Search Engine Optimization (SEO)
4
2.1
Fundamentals of SEO: on-page and off-page optimization
2.2
Keyword research and analysis
2.3
SEO-friendly content creation and optimization
2.4
Technical SEO: website structure, speed optimization, and mobile responsiveness
Social Media Marketing
4
3.1
Introduction to social media platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
3.2
Creating a social media strategy and content calendar
3.3
Paid advertising on social media: targeting, ad formats, and budgeting
3.4
Social media analytics and performance tracking
Pay-Per-Click (PPC) Advertising
4
4.1
Introduction to Google Ads and Bing Ads platforms
4.2
Keyword research and ad copywriting
4.3
Setting up and optimizing PPC campaigns
4.4
Tracking conversions and ROI with Google Analytics
Email Marketing
4
5.1
Building an email marketing strategy: list building, segmentation, and personalization
5.2
Designing effective email campaigns: templates, subject lines, and CTAs
5.3
Email automation and drip campaigns
5.4
Analyzing email performance metrics and optimizing campaigns
Content Marketing
4
6.1
Understanding the role of content in digital marketing
6.2
Content ideation and creation: blog posts, infographics, videos, etc.
6.3
Content distribution and promotion strategies
6.4
Measuring content marketing success: engagement, traffic, and conversions
Conversion Rate Optimization (CRO)
4
7.1
Introduction to CRO: optimizing user experience and website conversion paths
7.2
A/B testing and multivariate testing
7.3
Identifying and fixing conversion bottlenecks
7.4
Using heatmaps, click maps, and other CRO tools
Digital Marketing Strategy and Planning
4
8.1
Integrating digital marketing channels into a cohesive strategy
8.2
Developing a digital marketing plan: setting goals, defining target audience, and budgeting
8.3
Measuring and reporting on digital marketing performance
8.4
Trends and future of digital marketing
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